W Hotel x Jack Irving
Year
2019
Client
W Hotel London
Features
Inflatables Construction Props Photoshoot
The collaboration with the W Hotel London saw us work on a limited edition pillow collection made from smart fabric that glows iridescent when placed in front of a flash. These spiky pillows are featured in each room for guests to interact with and take pictures of. Whilst most of the pillows were outsourced to be made elsewhere, a portion of them were made in house and hand stuffed.
The campaign pictures were taken by photographer and artist Charlotte Rutherford, and were shot in various locations in the hotel. We used a variety of archival pieces for the models to wear to showcase the Jack Irving aesthetic and merge the two worlds together, bringing a little bit of alien fantasy to Leicester Square.
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